Writing Copy For The
 21st Century

The art of writing

Copywriting has changed. Your advertising text will no longer be discarded when your flyer goes in the bin. Online content should stand the test of time.

On top of this, you need to write for both humans and search engines.

Our copy is designed for web

We combine keyword research, search engine optimisation and copywriting. By creating compelling copy, we can increase engagement from your website visitors. We can help your readers to share your company vision, and really want to work with you.

We look at static content – the parts of your website that don’t really change. These should include appropriate keywords, but the most important thing is your company message. We work with you to create content that:

  • accurately reflects what you offer
  • highlights your company values and strengths
  • shows off your business achievements
  • encourages confidence in your brand.

We also look at regularly updating your website. A blog or news section will encourage trust from your audience. It will let search engines know that your content is fresh and relevant. It’s also great content for your company’s social media accounts!

Copywriting: The Bigger Picture

At our initial meeting, we’ll discuss your business goals. We’ll look at the type of clients you’re currently working with and who you WANT to work with. Then we’ll think about how to speak to those people. We’ll discuss tone, language and content as we brainstorm your company message.

From here, our team of professional copywriters will flesh out the content for your website. We’ll produce a working draft for you to check, before we upload to your website. Once uploaded, we’ll carry out some on-page SEO to make sure that search engines understand your content.

Technical Content - No Jargon

“We used copywriting from Bloom for the re-launch of our website. Charlotte produced well-written technical content for our website, without using jargon. She contributed to the planning phase with enthusiasm and has a great understanding of SEO and digital marketing principles. Dreamr wouldn’t hesitate to recommend her services or use them in the future.” – Matt Roe, Marketing Manager, DREAMR

Website Content and Blogging

“Thanks to Bloom Digital we now have a fantastic website that now communicates to our customers what and who we are. Charlotte was focussed on the project right from the start, making every effort to understand the brand and our service / product offer. She quickly gained an understanding of our customer base, this is then reflected in the website content. Bloom are professional, easy and accommodating to work with. I have no hesitation in recommending Bloom to anyone who needs website content and blogging.” – Liz Mayes, Business Manager, COLOURCUBE AUTOMOTIVE

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